Plano de negócios: mercado sobradinho loja 2
Date
2022-07-27
Authors
Aguiar, Thiago Jorge de [UNIFESP]
relationships.isAdvisorOf
Santos, Emerson Gomes dos [UNIFESP]
item.page.type-of
Trabalho de conclusão de curso de graduação
Journal Title
Journal ISSN
Volume Title
Abstract
O empreendedor precisa ter consciência de que um bom planejamento é importante, pois perpassa todas as linhas da organização, possibilitando a identificação das ações a serem realizadas para o sucesso do empreendimento. É possível dizer que o planejamento é uma etapa vital para a abertura, desenvolvimento e aprimoramento de uma empresa e isso em qualquer segmento. O presente Trabalho de Conclusão de Curso (TCC) tem por finalidade apresentar o Plano de Negócios (PN) para a implantação de uma segunda unidade do Mercado Sobradinho. Para tal, foi realizado pesquisas sobre o tema empreendedorismo, sobre o mercado varejista, identificando os possíveis concorrentes, os fornecedores e os consumidores. Além disso, foram elaboradas projeções financeiras, para identificar a viabilidade econômica. A conclusão é que a abertura da segunda unidade do Mercado Sobradinho é viável e promissora, pois o capital investido voltará ao investidor oferecendo uma taxa de retorno de aproximamente 50% a.a e sendo uma alternativa interessante em relação à outras opções de investimento disponivéis no mercado. A previsão de retorno do imvestimento é de aproximadamente 18 meses.
The entrepreneur needs to be aware that good planning is important, as it permeates all lines of organization, enabling the identification of actions to be taken for the success of the enterprise. It is possible to say that it is a vital tool for the opening, development and improvement of a company and that in any segment. This Final Paper (FP) aims to present the Business Plan (BP) for the implementation of a second unit of Mercado Sobradinho 2, seeking to understand the economic feasibility that matches the current reality. For that purpose, research and data collection on entrepreneurship was carried out. In researching the retail market, it sought to identify possible competitors and their interference in the enterprise, suppliers and consumers. Financial projections were prepared to identify the feasibility of the project. The present study allowed the conclusion that the objectives were achieved and the opening of the second unit of Mercado Sobradinho is viable and promising because the invested capital will return to the investor offering a rate of return of approximately 50% p.a. and being an interesting alternative to other investment options available in the market. The expected return on investment is approximately 18 months.
The entrepreneur needs to be aware that good planning is important, as it permeates all lines of organization, enabling the identification of actions to be taken for the success of the enterprise. It is possible to say that it is a vital tool for the opening, development and improvement of a company and that in any segment. This Final Paper (FP) aims to present the Business Plan (BP) for the implementation of a second unit of Mercado Sobradinho 2, seeking to understand the economic feasibility that matches the current reality. For that purpose, research and data collection on entrepreneurship was carried out. In researching the retail market, it sought to identify possible competitors and their interference in the enterprise, suppliers and consumers. Financial projections were prepared to identify the feasibility of the project. The present study allowed the conclusion that the objectives were achieved and the opening of the second unit of Mercado Sobradinho is viable and promising because the invested capital will return to the investor offering a rate of return of approximately 50% p.a. and being an interesting alternative to other investment options available in the market. The expected return on investment is approximately 18 months.