Equipamentos e tecnologias utilizadas no mapeamento das reações do consumidor
Arquivos
Data
2021-08-04
Autores
Pereira, Elias Sanches 
Orientadores
Silva, Vânia Rodrigues Leite e
Tipo
Trabalho de conclusão de curso
Título da Revista
ISSN da Revista
Título de Volume
Resumo
Existem equipamentos utilizados para fins científicos que permitem melhorar o entendimento de como o processo cognitivo é formado e o que leva uma pessoa a tomar uma decisão específica, de acordo com uma determinada situação. O presente trabalho tem como principal objetivo apresentar uma revisão de literatura sobre os equipamentos e as tecnologias de neurociência capazes de mapear as reações do indivíduo frente estímulos diversos. Foi realizado um levantamento bibliográfico através de pesquisas de artigos, livros, teses e projetos em bases de dados (Pub/Med, SciELO, Google Scholar) a partir do ano 2000, com foco na área de neuromarketing e as reações do consumidor. Concluiu-se que é possível predizer os comportamentos através desses equipamentos e assim, pode-se compreender quais fatores tem influência sobre o indivíduo. Ao compreender como funciona esse processo, torna-se possível criar campanhas e produtos que cativem e conquistem a fidelidade do consumidor, visando gerar maiores lucros à empresa.
There are equipment used for scientific purposes that allow us to improve the understanding of how the cognitive process is formed and what leads a person to take a certain specification, according to a certain situation. The main objective of the present work is to present a literature review on neuroscience equipment and technologies capable of mapping the individual's reactions to different stimuli. A bibliographic survey was carried out through research of articles, books, theses and projects in databases (Pub/Med, SciELO, Google Scholar) from the year 2000, focusing on the neuromarketing area and consumer reactions. It was concluded that it is possible to predict behaviors through this equipment and thus, it is possible to understand which factors have an influence on the individual. By understanding how this process works, it becomes possible to create campaigns and products that captivate and win consumer loyalty, aiming to generate greater profits for the company.
There are equipment used for scientific purposes that allow us to improve the understanding of how the cognitive process is formed and what leads a person to take a certain specification, according to a certain situation. The main objective of the present work is to present a literature review on neuroscience equipment and technologies capable of mapping the individual's reactions to different stimuli. A bibliographic survey was carried out through research of articles, books, theses and projects in databases (Pub/Med, SciELO, Google Scholar) from the year 2000, focusing on the neuromarketing area and consumer reactions. It was concluded that it is possible to predict behaviors through this equipment and thus, it is possible to understand which factors have an influence on the individual. By understanding how this process works, it becomes possible to create campaigns and products that captivate and win consumer loyalty, aiming to generate greater profits for the company.