Social enterprises in relationship with a big company as a social innovation driver: the experience of africa innovation challenge participants
Data
2022-08-24
Autores
Modé, Carolina Luiza 
Orientadores
De Souza João, Iraci
Tipo
Dissertação de mestrado
Título da Revista
ISSN da Revista
Título de Volume
Resumo
A Inovação Social permite abordar necessidades sociais não atendidas por meio de diferentes tipos de negócios, incluindo empresas sociais. Aproximadamente dois terços dessas últimas estão ativamente engajadas em alguma forma de inovação como produto e/ou serviço. Este estudo combina três temas: inovação social, empresas sociais e grandes negócios, com o objetivo principal de analisar como o relacionamento entre uma grande empresa e empresas sociais pode impulsionar a inovação social em ambas as partes. Três objetivos especificos foram elaborados para atingir o objetivo principal. Para tanto, foi feito um estudo de caso de um programa impulsionador de inovação social de uma grande empresa, programa este denominado Africa Innovation Challenge, que premia e orienta empresas sociais. A metodologia utilizada foi qualitativa, natureza descritiva e exploratória, baseada na análise de conteúdo a partir de entrevistas com três públicos diferentes com questionários semiestruturados. Os resultados foram capturados em quatro categorias – estratégias, ferramentas, relacionamento com stakeholders e oportunidades – e 20 temas. Em todos os públicos entrevistados, ferramentas foi a categoria mais mencionada. Dentro dos temas, os três mais mencionados foram modelos de negócios, problemas sociais e comunidades. Concluiu-se que a grande empresa possui um papel muito importante para o amadurecimento das empresas sociais, assim como pode ser um estímulo à suas inovações sociais. Como exemplo, as empresas sociais participantes do trabalho, puderam usufruir de mentorias, treinamentos, além de utilizarem as instalações internas da grande empresa, como laboratórios, para desenvolverem suas inovações sociais ou aprimorá-las. Do ponto de vista da grande empresa, foi notável dentre os entrevistados a motivação e realização dos funcionários participantes. Este estudo espera envolver mais empreendedores sociais com um material-guia construído, o qual traz dez passos que podem auxiliar a promover a maturidade das empresas sociais e impulsionar a inovação social.
Social Innovation enables to address unmet social needs through different types of businesses including social enterprises. Approximately two-thirds of these latest ones are actively engaged in some form of innovation as products and/or services. This study combines three subjects, as follows social innovation, social enterprises, and big companies, with the main objective to analyze how the relationship between a big company and social enterprises can foster social innovation. Three specific objectives were elaborated to achieve the main one. To this end, a case study was carried out on a program to boost social innovation in a big company, a program called the Africa Innovation Challenge, which rewards and guides social companies. The methodology used was qualitative, descriptive, and exploratory, based on content analysis from interviews of 3 different public with semi-structured questionnaires. The results were captured within four categories – strategies, tools, stakeholders’ relationships, and opportunities – and 20 themes. Across all public that were interviewed tools were the category most mentioned. Within the themes, the top 3 were business models, social problems and communities. It was concluded that big companies have a very important role in the maturation of social enterprises, as well as they can be an enabler for their social innovations. As an example, the social enterprises participating in the work were able to benefit from mentoring and training, in addition to using the large company's internal facilities, such as laboratories, to develop their social innovations or improve them. From the point of view of the large company, the motivation and accomplishment of the participating employees was notable among the interviewees. The study hopes to involve more social entrepreneurs with a guide material built, which brings ten steps that can help promote the maturity of social enterprises and foster social innovation.
Social Innovation enables to address unmet social needs through different types of businesses including social enterprises. Approximately two-thirds of these latest ones are actively engaged in some form of innovation as products and/or services. This study combines three subjects, as follows social innovation, social enterprises, and big companies, with the main objective to analyze how the relationship between a big company and social enterprises can foster social innovation. Three specific objectives were elaborated to achieve the main one. To this end, a case study was carried out on a program to boost social innovation in a big company, a program called the Africa Innovation Challenge, which rewards and guides social companies. The methodology used was qualitative, descriptive, and exploratory, based on content analysis from interviews of 3 different public with semi-structured questionnaires. The results were captured within four categories – strategies, tools, stakeholders’ relationships, and opportunities – and 20 themes. Across all public that were interviewed tools were the category most mentioned. Within the themes, the top 3 were business models, social problems and communities. It was concluded that big companies have a very important role in the maturation of social enterprises, as well as they can be an enabler for their social innovations. As an example, the social enterprises participating in the work were able to benefit from mentoring and training, in addition to using the large company's internal facilities, such as laboratories, to develop their social innovations or improve them. From the point of view of the large company, the motivation and accomplishment of the participating employees was notable among the interviewees. The study hopes to involve more social entrepreneurs with a guide material built, which brings ten steps that can help promote the maturity of social enterprises and foster social innovation.
Descrição
Citação
Modé, Carolina Luiza. Social enterprises in relationship with a big company as a social innovation driver: the experience of Africa Innovation Challenge participants. 2022. Dissertação (Mestrado Profissional em Inovação Tecnológica) - Instituto de Ciência e Tecnologia, Universidade Federal de São Paulo, São José dos Campos, 2022.