SUCESSO EMPRESARIAL NO RAMO DE ENGENHARIA BIOMÉDICA NO BRASIL
Data
2023-01-09
Autores
Souza, Carlos Alberto Pessin de 
Orientadores
João-Roland, Iraci de Souza
Tipo
Trabalho de conclusão de curso
Título da Revista
ISSN da Revista
Título de Volume
Resumo
A participação da indústria brasileira no mercado de tecnologias para a saúde tem diminuído neste século e, atualmente, mais da metade do valor consumido precisa ser importado. Somando-se ao fato de que a produção se concentra em materiais menos tecnológicos e mais baratos, o cenário atual do setor é de dependência tecnológica e vulnerabilidade, com o déficit da balança comercial superando o patamar de 10 bilhões de dólares. Em resposta a este cenário, uma das prioridades do Ministério da Saúde é a formação de profissionais especializados, materializada na criação e expansão do curso de Engenharia Biomédica, alimentando o mercado e estimulando o empreendedorismo no ramo. Tendo em vista o atual cenário, este trabalho busca entender os fatores que contribuem para o sucesso de uma empresa. Isto se deu a partir da análise de empresas brasileiras bem-sucedidas do ramo, avaliando suas características em comum. Participaram 8 empresas, todas consolidadas, com porte e receita relativa suficientes para serem consideradas bem-sucedidas. As empresas da amostra foram bem avaliadas na maioria dos fatores críticos ao sucesso encontrados na literatura, destacando-se nos fatores relacionados às equipes societária e gerencial, na alta utilização de indicadores de sucesso, nos focos no controle de custos, no lucro e na satisfação de clientes, além da atenção à atração e manutenção de mão de obra qualificada e ao atendimento de demandas de mercado. Fatores relacionados à características internas da empresa tiveram relevância destacada, o que indica um caminho para superação do cenário desafiador. A interpretação dos resultados foi limitada pelo reduzido espaço amostral.
The market share of brazilian industry in the field of medical technology, has been decreasing in this century and, today, more than a half of the consumed value is imported. Adding the fact that the production concentrates on less technological and cheaper material, the actual scenery is of technological dependence and vulnerability, as the trade balance gets to a 10 billion dollars deficit. In response to this scenario, one of the Health Ministry’s priorities is to educate specialized professionals, which was materialized in the creation and expansion of Biomedical Engineering colleges, providing the market and stimulating entrepreneurship on the field. Considering this scenary, this work aims to understand the factors that contribute to the success of a company. This was made by analyzing successful brazilian companies from the field, assessing their common characteristics. Eight companies participated, all consolidated with sufficient size and comparable revenue to be considered successful. The sample was well evaluated on two thirds critical success factors found in the literature. They stood out especially in partners and managers related factors, in the high degree of utilization of success indicators, focusing on cost control, profit and client satisfaction, besides being attentive to employee attraction and retention and to meet market demands. The high relevance attributed to the factors related to the companies’ internal characteristics indicates that there’s a path to overcome the challenging scenario. The extent of the interpretations was limited by the short sample.
The market share of brazilian industry in the field of medical technology, has been decreasing in this century and, today, more than a half of the consumed value is imported. Adding the fact that the production concentrates on less technological and cheaper material, the actual scenery is of technological dependence and vulnerability, as the trade balance gets to a 10 billion dollars deficit. In response to this scenario, one of the Health Ministry’s priorities is to educate specialized professionals, which was materialized in the creation and expansion of Biomedical Engineering colleges, providing the market and stimulating entrepreneurship on the field. Considering this scenary, this work aims to understand the factors that contribute to the success of a company. This was made by analyzing successful brazilian companies from the field, assessing their common characteristics. Eight companies participated, all consolidated with sufficient size and comparable revenue to be considered successful. The sample was well evaluated on two thirds critical success factors found in the literature. They stood out especially in partners and managers related factors, in the high degree of utilization of success indicators, focusing on cost control, profit and client satisfaction, besides being attentive to employee attraction and retention and to meet market demands. The high relevance attributed to the factors related to the companies’ internal characteristics indicates that there’s a path to overcome the challenging scenario. The extent of the interpretations was limited by the short sample.