O suporte e o formato nos quadrinhos: um estudo sobre as revistas de Mauricio de Sousa
Data
2022-02-23
Autores
Araújo, Kleber Soares 
Tipo
Dissertação de mestrado
Título da Revista
ISSN da Revista
Título de Volume
Resumo
Mediante uma perspectiva histórica, o desenvolvimento dos quadrinhos foi fomentado pelos suportes que os veicularam. Os suportes, com seus formatos específicos, são elaborados para atenderem determinadas necessidades de comunicação e promovem a circulação dos gêneros textuais na sociedade. Questiona-se, assim, se a utilização de diferentes formatos interfere na composição de conteúdo. Parte-se da hipótese de que o formato específico presente no suporte gera expectativa em seu leitor e a sua alteração pode afetar a percepção de leitura. O objetivo principal desta pesquisa é verificar se a utilização de diferentes formatos, em suportes que veiculam textos em quadrinhos, interfere na composição e na percepção do conteúdo. Para tal, adotou-se a noção expandida de texto abordada por Beaugrande (1997), Koch e Elias (2006), Marcuschi (2008), Cavalcante (2011), Koch (2015, 2018), Elias e Silva (2018) e Gualberto, Pimenta e Santos (2018); o conceito de gênero proposto por Bakthin (2011); de hipergênero por Maingueneau (2013) e Ramos (2018); os estudos de suporte embasados nas pesquisas desenvolvidas por Debray (1993), Marcuschi (2003, 2008), Maingueneau (2013) e Távora (2008, 2012); e sobre os quadrinhos, por Gonçalo Junior (2004), Eisner (2010), Ramos (2007, 2018), García (2012) e Vergueiro (2017, 2017b). Realizou-se um estudo comparativo, de caráter qualitativo, com o primeiro exemplar de cada uma das seguintes revistas: “Turma da Mônica Jovem” (2016), “Super Almanaque da Turma da Mônica” (2017) e “Turma da Mônica Geração 12” (2019), publicadas pela Mauricio de Sousa Produções. As categorias de análise utilizadas nesta pesquisa - matéria, forma e interação – foram definidas a partir dos estudos apresentados por Távora (2008, 2012) e priorizam os aspectos físicos externos (material, dimensão, forma e paginação) e internos (diagramação e segmentação). Os resultados demonstraram que as publicações se assemelham no arranjo material do suporte e nos aspectos difusores, mas apresentam diferentes formatos que geram expectativas distintas com relação ao suporte e interferem na percepção do conteúdo. Concluiu-se que os diferentes formatos assumidos pelo suporte interferem na composição do conteúdo e que as configurações formais empregadas geram expectativas em seu leitor que afetam a percepção de leitura.
From a historic perspective, the development of comics was fostered by media that conveyed them. Media, with their specific formats, are designed to meet certain communication needs and promote the spread of textual genres in society. It is therefore questioned whether use of different formats interferes in composition of content. It starts from the hypothesis that specific format present in media generates expectation in its reader and its modification can affect reading perception. The main objective of this research is to verify if using different formats, in media that convey texts in comics, interferes in the composition and perception of content. To this end, was adopted the expanded notion of text approached by Beaugrande (1997), Koch and Elias (2006), Marcuschi (2008), Cavalcante (2011), Koch (2015, 2018), Elias e Silva (2018) and Gualberto, Pimenta e Santos (2018); the concept of genre proposed by Bakthin (2011); of hypergender by Maingueneau (2013) and Ramos (2018); media studies based on research developed by Debray (1993), Marcuschi (2003, 2008), Maingueneau (2013) and Távora (2008, 2012); and about comics, by Gonçalo Junior (2004), Eisner (2010), Ramos (2007, 2018), García (2012) and Vergueiro (2017, 2017b). A qualitative comparative study was carried out with the first copy of each one of the following comic books: “Turma da Mônica Jovem” (2016), “Super Almanaque da Turma da Mônica” (2017) e “Turma da Mônica Geração 12” (2019), published by Mauricio de Sousa Productions. The analysis categories used in this research – matter, form and interaction – were defined from the studies presented by Távora (2008, 2012) and prioritize external physical aspects (material, dimension, shape and page make-up) and internal ones (diagramation and segmentation). The results showed that publications are similar in material arrangement of media and in diffusing aspects, but they have different formats that generate different expectations regarding the media and interfere in perception of content. It was concluded that different formats assumed by media interfere in composition of content and that the formal settings used generate expectations in its reader that affect reading perception.
From a historic perspective, the development of comics was fostered by media that conveyed them. Media, with their specific formats, are designed to meet certain communication needs and promote the spread of textual genres in society. It is therefore questioned whether use of different formats interferes in composition of content. It starts from the hypothesis that specific format present in media generates expectation in its reader and its modification can affect reading perception. The main objective of this research is to verify if using different formats, in media that convey texts in comics, interferes in the composition and perception of content. To this end, was adopted the expanded notion of text approached by Beaugrande (1997), Koch and Elias (2006), Marcuschi (2008), Cavalcante (2011), Koch (2015, 2018), Elias e Silva (2018) and Gualberto, Pimenta e Santos (2018); the concept of genre proposed by Bakthin (2011); of hypergender by Maingueneau (2013) and Ramos (2018); media studies based on research developed by Debray (1993), Marcuschi (2003, 2008), Maingueneau (2013) and Távora (2008, 2012); and about comics, by Gonçalo Junior (2004), Eisner (2010), Ramos (2007, 2018), García (2012) and Vergueiro (2017, 2017b). A qualitative comparative study was carried out with the first copy of each one of the following comic books: “Turma da Mônica Jovem” (2016), “Super Almanaque da Turma da Mônica” (2017) e “Turma da Mônica Geração 12” (2019), published by Mauricio de Sousa Productions. The analysis categories used in this research – matter, form and interaction – were defined from the studies presented by Távora (2008, 2012) and prioritize external physical aspects (material, dimension, shape and page make-up) and internal ones (diagramation and segmentation). The results showed that publications are similar in material arrangement of media and in diffusing aspects, but they have different formats that generate different expectations regarding the media and interfere in perception of content. It was concluded that different formats assumed by media interfere in composition of content and that the formal settings used generate expectations in its reader that affect reading perception.
Descrição
Citação
ARAÚJO, Kleber Soares. O suporte e o formato nos quadrinhos: um estudo sobre as revistas de Mauricio de Sousa. Orientador: Paulo Eduardo Ramos. 2022. 223 f. Dissertação (Mestrado em Letras) - Escola de Filosofia, Letras e Ciências Humanas, Universidade Federal de São Paulo, Guarulhos, 2022.