Plano de Negócios Marie Cookie Doces Artesanais Ltda
Data
2022-02-02
Autores
Sampaio, Mateus de Melo [UNIFESP]
Orientadores
Azevedo, Marcia Carvalho de [UNIFESP]
Tipo
Trabalho de conclusão de curso de graduação
Título da Revista
ISSN da Revista
Título de Volume
Resumo
O presente trabalho teve como objetivo a elaboração de um Plano de Negócios utilizando o modelo do SEBRAE, de 2013, para ajudar no crescimento de uma empresa de doces artesanais já em atuação na cidade de São Paulo, a Marie Cookie Doces Artesanais LTDA. Foram realizadas pesquisas de dados em diversas fontes sobre empreendedorismo, empreendedorismo no Brasil, planejamento, competência essencial, vantagem competitiva, estratégias competitivas e sobre planos de negócios, além de pesquisas específicas sobre o mercado em questão, a respeito dos potenciais clientes, fornecedores e concorrentes. O diferencial deste trabalho foi a criação de um modelo financeiro completo, em planilha Excel, A ferramenta é de uso intuitivo, e já está sendo utilizado para auxiliar a empresa estudada em questão. A ferramenta poderá auxiliar trabalhos futuros e empreendedores que tenham interesse em utilizá-la. Conclui-se que o trabalho em questão conseguiu atingir os seus objetivos, tendo em vista que o plano de negócios foi elaborado. O trabalho conseguiu chegar a dois cenários possíveis para o futuro da empresa e dos empreendedores: o foco e investimento na expansão do negócio ou a contratação de alguém para assumir a parte operacional, enquanto os empreendedores assumem uma posição de gestão executiva. Ambos os cenários possíveis para o futuro da empresa têm como premissa a utilização da empresa no iFood para distribuição dos produtos, tendo em vista que, mesmo no cenário mais pessimista de vendas pela plataforma, os resultados projetados indicam aumento da receita operacional líquida. Além disto, a ferramenta desenvolvida durante a elaboração deste trabalho já está sendo utilizada para a gestão financeira da empresa Marie Cookie.
The present work aimed to develop a Business Plan using the SEBRAE model, from 2013, to help in the growth of an artisanal sweets company already operating in the city of São Paulo, Marie Cookie Doces Artesanais LTDA. Data searches were carried out in various sources on entrepreneurship, entrepreneurship in Brazil, planning, core competence, competitive advantage, competitive strategies and on business plans, in addition to specific research on the market in question, regarding potential customers, suppliers and competitors. . The differential of this work was the creation of a complete financial model, in an Excel spreadsheet. The tool is intuitive to use, and is already being used to help the company studied in question. The tool can help future works and entrepreneurs who are interested in using it. It is concluded that the work in question managed to achieve its objectives, given that the business plan was prepared. The work managed to reach two possible scenarios for the future of the company and the entrepreneurs: the focus and investment in the expansion of the business or the hiring of someone to take over the operational part, while the entrepreneurs assume an executive management position. Both possible scenarios for the company's future are premised on the company's use of iFood for the distribution of products, given that, even in the most pessimistic scenario of sales through the platform, the projected results indicate an increase in net operating revenue. In addition, the tool developed during the preparation of this work is already being used for the financial management of the Marie Cookie company.
The present work aimed to develop a Business Plan using the SEBRAE model, from 2013, to help in the growth of an artisanal sweets company already operating in the city of São Paulo, Marie Cookie Doces Artesanais LTDA. Data searches were carried out in various sources on entrepreneurship, entrepreneurship in Brazil, planning, core competence, competitive advantage, competitive strategies and on business plans, in addition to specific research on the market in question, regarding potential customers, suppliers and competitors. . The differential of this work was the creation of a complete financial model, in an Excel spreadsheet. The tool is intuitive to use, and is already being used to help the company studied in question. The tool can help future works and entrepreneurs who are interested in using it. It is concluded that the work in question managed to achieve its objectives, given that the business plan was prepared. The work managed to reach two possible scenarios for the future of the company and the entrepreneurs: the focus and investment in the expansion of the business or the hiring of someone to take over the operational part, while the entrepreneurs assume an executive management position. Both possible scenarios for the company's future are premised on the company's use of iFood for the distribution of products, given that, even in the most pessimistic scenario of sales through the platform, the projected results indicate an increase in net operating revenue. In addition, the tool developed during the preparation of this work is already being used for the financial management of the Marie Cookie company.
Descrição
Citação
SAMPAIO, Mateus de Melo. Plano de Negócios Marie Cookie Doces Artesanais Ltda. 2022. Trabalho de Conclusão de Curso (Bacharelado em Administração) - Universidade Federal de São Paulo, Escola Paulista de Política, Economia e Negócios, Osasco, 2022.