Navegando por Palavras-chave "Persuasion"

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    O Discurso Persuasivo Na Cidade: Retórica, Medicina E Arte No Górgias E Na República De Platão
    (Universidade Federal de São Paulo (UNIFESP), 2018-11-21) Santos, Claudiano Avelino Dos [UNIFESP]; Marsola, Mauricio Pagotto [UNIFESP]; Universidade Federal de São Paulo (UNIFESP)
    This Doctoral Thesis Begins With The Critique Of Rhetoric As Art (""""") In The Gorgias Dialogue, In Order To Demonstrate The Positive Elements Of Persuasion In Platonic Thought. Therefore, It Takes A Scene Of The Dialogue As Inspiration: Gorgias, The Rhetor, Next To Herodicus, His Brother, Who Is A Physician, Trying To Cure An Ill Man (Gorg. 456 B 1 Ff.). The Physician Has The Knowledge, But Cannot Convince The Diseased To Undergo Treatment; The Physician Has No Knowledge Of Medical Procedures, But, Using The Right Words, Persuades The Patient To Take The Medication. However, According To Socrates' Argument In Gorgias, Only Medical Practice Is An Art ("""""). Why? What Does Rhetoric Lack In Order To Be A Form Of Art In The Service Of The City? Guided By This Question, The Thesis Analyses The Role Of Art In The First Three Books Of The Republic. For This Purpose, The City (""""") Is Considered As The Place Where Human Beings Gather To Satisfy Their Needs Through Art. It Is Perceived That Art, In The Republic,
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    A formação da consciência no Novo Mundo a partir da obra do frei Diego Valadés
    (Universidade Federal de São Paulo (UNIFESP), 2017) Neves, Dayanne Luz das [UNIFESP]; Gonzalez, Rafael Ruiz [UNIFESP]; http://lattes.cnpq.br/6234108503733559; http://lattes.cnpq.br/8480155978431993; Universidade Federal de São Paulo (UNIFESP)
    The purpose of our research is to read and analyze the work, Retórica Cristiana, by Friar Diego Valadés (1533-1582). Published in 1579 Perugia - Italy, it is the first work written by a mestizo to be published in Europe. Valadés spent most of his life in America on his evangelizing mission, thus contributing, based on his work, to a peaceful method of evangelization for the new world. Valadés tried to show Europeans how to act towards the natives, highlighting these natives' great intellectual and moral capacity. The central issue I sought to analyze was the importance given by the author to the natives' free will and conscience such that it was possible to internalize and assimilate the standards and practices of the virtues. It was, therefore, a work that sought to contribute to the formation of the natives' individual consciousness, which would allow them to exercise practical reason. Thus, from the knowledge and practice of the virtue of prudence, the work would allow the individual to fairly measure law and freedom, honesty and dishonesty, and to become the judge of his or her own actions.