Economia comportamental e suas aplicações em plataforma de apostas
Data
2023-07-05
Autores
Oliveira, Douglas da Silva 
Orientadores
Araújo, Veneziano Castro de
Tipo
Trabalho de conclusão de curso
Título da Revista
ISSN da Revista
Título de Volume
Resumo
Este presente trabalho, visa avaliar as plataformas de aposta online à luz dos conceitos da Economia Comportamental.
O princípio fundamental desta pesquisa é investigar o comportamento humano neste segmento que tem grande crescimento no Brasil e se torna relevante, à medida que a cada ano, assume o maior posto de patrocinador dos clubes de futebol de maior valor no Brasil.
Para este estudo, foram analisadas quatro grandes empresas de apostas online, que apresentam similaridades nos mecanismos utilizados, como promoções e recursos. Identificou-se por bases dedutivas e lógicas, um conjunto de vieses da economia comportamental nestas plataformas, tais como aversão a perda, viés da ancoragem, excesso de confiança, viés da disponibilidade, sobrecarga de opções e viés do afeto.
Desta maneira geral, foi possível verificar que os mecanismos da economia comportamental estão presentes e influenciam a tomada de decisão do indivíduo na utilização do serviço de apostas online, à medida que, as semelhanças observadas nas promoções e recursos oferecidos pelas plataformas analisadas, demonstram os objetivos das empresas do setor, de influenciar as tomadas de decisão dos indivíduos. Essas estratégias são especialmente relevantes, pois buscam impactar o comportamento dos usuários por meio da disponibilização de recursos e promoções comuns.
This present study aims to evaluate online betting platforms in light of the concepts of behavioral economics. The fundamental principle of this research is to investigate human behavior in this quickly growing segment in Brazil, which becomes relevant as it increasingly assumes the top position as a sponsor of the most valuable soccer clubs in the country, each year. For this study, four major online betting companies were analyzed, which share similarities in the mechanisms used, such as promotions and features. Through deductive and logical reasoning, a set of biases from behavioral economics was identified in these platforms, including loss aversion, anchoring bias, overconfidence, availability bias, option overload, and affective bias. In general, it was possible to verify that the mechanisms of behavioral economics are present and influence individuals’ decision-making in the use of online betting services. The observed similarities in the promotions and resources offered by the analyzed platforms demonstrate the sector's objectives to influence individuals' decision-making. These strategies are particularly relevant as they aim to impact user behavior through the provision of common resources and promotions.
This present study aims to evaluate online betting platforms in light of the concepts of behavioral economics. The fundamental principle of this research is to investigate human behavior in this quickly growing segment in Brazil, which becomes relevant as it increasingly assumes the top position as a sponsor of the most valuable soccer clubs in the country, each year. For this study, four major online betting companies were analyzed, which share similarities in the mechanisms used, such as promotions and features. Through deductive and logical reasoning, a set of biases from behavioral economics was identified in these platforms, including loss aversion, anchoring bias, overconfidence, availability bias, option overload, and affective bias. In general, it was possible to verify that the mechanisms of behavioral economics are present and influence individuals’ decision-making in the use of online betting services. The observed similarities in the promotions and resources offered by the analyzed platforms demonstrate the sector's objectives to influence individuals' decision-making. These strategies are particularly relevant as they aim to impact user behavior through the provision of common resources and promotions.
Descrição
Citação
OLIVEIRA, Douglas da Silva. Economia comportamental e suas aplicações em plataforma de apostas. 2023. Trabalho de Conclusão de Curso (Bacharelado em Ciências Econômicas) - Universidade Federal de São Paulo, Escola Paulista de Política, Economia e Negócios, Osasco, 2023.