Avaliação de parceria entre o Movimento Empresa Júnior (MEJ) e a Secretaria de Desenvolvimento Econômico do Estado de São Paulo (SDESP)
Data
2024-09-11
Autores
Vasconcelos, Tatiany Marinho 
Orientadores
More, Rodrigo Fernandes
Tipo
Trabalho de conclusão de curso
Título da Revista
ISSN da Revista
Título de Volume
Resumo
O Movimento Empresa Júnior no Brasil tem desempenhado um papel importante na promoção do empreendedorismo entre estudantes universitários. No entanto, existe a necessidade de estabelecer mais parcerias estratégicas com órgãos públicos que apoiam o empreendedorismo e a inovação, como a Secretaria de Desenvolvimento Econômico do Estado de São Paulo (SDESP). Este estudo teve como objetivo avaliar o potencial de uma parceria entre o MEJ e a SDESP por meio de uma análise SWOT, identificando as oportunidades e os desafios dessa colaboração. Inicialmente, a pesquisa foi conduzida com base na análise de documentos institucionais de ambas as entidades, seguida da aplicação da metodologia SWOT. Os resultados mostraram uma sinergia entre os objetivos do MEJ e da SDESP. A análise SWOT identificou que o MEJ oferece uma rede estruturada de empresas juniores com uma forte cultura empreendedora; porém, enfrenta desafios como a alta rotatividade dos membros e a limitada integração com o mercado e agentes institucionais. Por outro lado, a SDESP apresenta oportunidades por meio de programas de incentivo à inovação e transformação digital, mas também enfrenta limitações, como a descontinuidade de políticas públicas devido a mudanças governamentais. A partir dessa análise, o estudo sugere que essa parceria deve ser bem estruturada, com mecanismos de governança e diversificação das fontes de financiamento para garantir sua sustentabilidade a longo prazo. Além disso, a criação de comitês de gestão regionais dentro do MEJ pode ajudar a mitigar os riscos associados à variabilidade política e burocrática, assegurando a continuidade dos projetos. Este estudo, portanto, oferece uma avaliação estratégica da parceria, servindo como um incentivo à busca por colaborações semelhantes entre o MEJ e outros órgãos públicos.
The Junior Enterprise Movement (MEJ) in Brazil has played an important role in promoting entrepreneurship among university students. However, there is a need to establish more strategic partnerships with public institutions that support entrepreneurship and innovation, such as the São Paulo State Secretariat for Economic Development (SDESP). This study aimed to evaluate the potential of a partnership between the MEJ and the SDESP through a SWOT analysis, identifying the opportunities and challenges of this collaboration. Initially, the research was conducted based on the analysis of institutional documents from both entities, followed by the application of the SWOT methodology. The results revealed a synergy between the objectives of the MEJ and the SDESP. The SWOT analysis identified that the MEJ offers a structured network of junior enterprises with a strong entrepreneurial culture but faces challenges such as high member turnover and limited integration with the market and institutional agents. Conversely, SDESP presents opportunities through programs that encourage innovation and digital transformation but also faces limitations, such as the discontinuity of public policies due to governmental changes. Based on this analysis, the study suggests that this partnership should be well-structured, with governance mechanisms and diversified funding sources to ensure its long-term sustainability. Additionally, the creation of regional management committees within the MEJ could help mitigate risks associated with political and bureaucratic variability, ensuring project continuity. Therefore, this study provides a strategic assessment of the partnership, serving as an incentive to pursue similar collaborations between the MEJ and other public institutions.
The Junior Enterprise Movement (MEJ) in Brazil has played an important role in promoting entrepreneurship among university students. However, there is a need to establish more strategic partnerships with public institutions that support entrepreneurship and innovation, such as the São Paulo State Secretariat for Economic Development (SDESP). This study aimed to evaluate the potential of a partnership between the MEJ and the SDESP through a SWOT analysis, identifying the opportunities and challenges of this collaboration. Initially, the research was conducted based on the analysis of institutional documents from both entities, followed by the application of the SWOT methodology. The results revealed a synergy between the objectives of the MEJ and the SDESP. The SWOT analysis identified that the MEJ offers a structured network of junior enterprises with a strong entrepreneurial culture but faces challenges such as high member turnover and limited integration with the market and institutional agents. Conversely, SDESP presents opportunities through programs that encourage innovation and digital transformation but also faces limitations, such as the discontinuity of public policies due to governmental changes. Based on this analysis, the study suggests that this partnership should be well-structured, with governance mechanisms and diversified funding sources to ensure its long-term sustainability. Additionally, the creation of regional management committees within the MEJ could help mitigate risks associated with political and bureaucratic variability, ensuring project continuity. Therefore, this study provides a strategic assessment of the partnership, serving as an incentive to pursue similar collaborations between the MEJ and other public institutions.
Descrição
Citação
VASCONCELOS, Tatiany Marinho. Avaliação de parceria entre o Movimento Empresa Júnior (MEJ) e a Secretaria de Desenvolvimento Econômico do Estado de São Paulo (SDESP). 2024. 26 f. Trabalho de conclusão de curso (Graduação em Engenharia Ambiental) - Universidade Federal de São Paulo, Instituto do Mar, Santos, 2024.