Plataformas digitais de múltiplos lados sob a perspectiva concorrencial: uma revisão dos fundamentos microeconômicos
Arquivos
Data
2021-03-02
Autores
Oliveira, Paulo Henrique de 
Orientadores
Araújo, Veneziano de Castro
Tipo
Trabalho de conclusão de curso
Título da Revista
ISSN da Revista
Título de Volume
Resumo
O surgimento de novos modelos de negócios e o avanço da tecnologia da informação em meio à revolução digital que vem marcando o início do século XXI permitiram o desenvolvimento de novas estruturas econômicas fundamentadas no mundo digital. Nesse contexto, muitas plataformas assumem o caráter de mediadoras em mercados de múltiplos lados, ligando consumidores a prestadores de serviço, desenvolvedores, criadores etc. Mercados e plataformas como esses apresentam uma série de inovações e diferenciações que tornam desafiadora a análise de sua organização industrial no contexto do cenário concorrencial que se desenha para esse novo modelo de estruturação econômica. A presente monografia busca revisitar a literatura microeconômica voltada ao estudo de plataformas de múltiplos lados, elencar os seus fundamentos e explorar algumas das dificuldades potenciais para sua análise do ponto de vista da microeconomia tradicionalmente utilizada no contexto da organização industrial e da economia concorrencial.
The emergence of new business models and the advancement of information technology in the midst of the digital revolution that has marked the beginning of the twentieth first century have allowed the development of new economic structures based on the digital world. In this context, many platforms assume the character of mediators in multi-sided markets, linking consumers to service providers, developers, creators etc. Markets and platforms like these present a series of innovations and differentiations that make it challenging to analyze its industrial organization in the context of the competitive scenario that is being designed for this new model of economic structuring. This article seeks to revisit the microeconomic literature focused on the study of multi-sided platforms, to list their foundations, and to explore some of the potential difficulties for their analysis from the standpoint of the microeconomics traditionally used in the context of industrial organization and competitive economics.
The emergence of new business models and the advancement of information technology in the midst of the digital revolution that has marked the beginning of the twentieth first century have allowed the development of new economic structures based on the digital world. In this context, many platforms assume the character of mediators in multi-sided markets, linking consumers to service providers, developers, creators etc. Markets and platforms like these present a series of innovations and differentiations that make it challenging to analyze its industrial organization in the context of the competitive scenario that is being designed for this new model of economic structuring. This article seeks to revisit the microeconomic literature focused on the study of multi-sided platforms, to list their foundations, and to explore some of the potential difficulties for their analysis from the standpoint of the microeconomics traditionally used in the context of industrial organization and competitive economics.