Alcohol marketing in the Americas and Spain during the 2014 FIFA World Cup Tournament

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dc.citation.volume112
dc.contributor.authorNoel, Jonathan K.
dc.contributor.authorBabor, Thomas F.
dc.contributor.authorRobaina, Katherine
dc.contributor.authorFeulner, Melissa
dc.contributor.authorVendrame, Alan [UNIFESP]
dc.contributor.authorMonteiro, Maristela
dc.coverageHoboken
dc.date.accessioned2020-07-31T12:46:45Z
dc.date.available2020-07-31T12:46:45Z
dc.date.issued2017
dc.description.abstractBackground and aims To identify the nature of visual alcohol references in alcohol advertisements during televised broadcasts of the 2014 FIFA World Cup Tournament matches and to evaluate cross-national differences according to alcohol marketing policy restrictiveness. Design Content analysis using the Delphi method and identification of in-game sponsorships. Setting Television broadcasts of the 2014 FIFA World Cup in Argentina, Brazil, Canada, Finland, France, Mexico, Spain and the United States. Cases Eighty-seven alcohol advertisementsen
dc.description.abstract20 matches. Measurements Quantitative rating scales, combined with the Delphi rating technique, were used to determine compliance of the alcohol advertisements with the International Alliance for Responsible Drinking's (IARD) Guiding Principles. Recordings of five matches from four countries were also used to identify the number of in-and out-of-game alcohol brand appearances. Findings A total of 86.2% of all unique alcohol advertisements contained at least one violation of IARD's Guiding Principles, with violation rates ranging from 72.7% (Mexico) to 100% (Brazil). Countries with the least restrictive marketing policies had a higher prevalence of violations in guidelines designed to protect minors. There were 2.76 in-game alcohol brand appearances and 0.83 out-of-game alcohol brand appearances per minute. Brand appearances did not differ across countries or according to a country's marketing policy restrictiveness. Conclusions Self-regulation and statutory policies were ineffective at limiting alcohol advertising during the 2014 FIFA World Cup Tournament television broadcasts. Most advertisements contained content that violated the self-regulation codes, and there were high levels of within broadcast brand appearances.en
dc.description.affiliationUniv Connecticut, Sch Med, Dept Community Med & Hlth Care, Farmington, CT USA
dc.description.affiliationUniv Fed Sao Paulo, Dept Psychiat, Sao Paulo, Brazil
dc.description.affiliationPan Amer Hlth Org, Alcohol & Subst Abuse, Washington, DC USA
dc.description.affiliationUnifespDepartment of Psychiatry, Universidade Federal de São Paulo (UNIFESP), São Paulo, Brazil
dc.description.sourceWeb of Science
dc.description.sponsorshipPan American Health Organization
dc.description.sponsorshipAlcohol Research UK
dc.description.sponsorshipInstitute of Alcohol Studies
dc.description.sponsorshipIDPAHO: SC-14-02239
dc.format.extent64-73
dc.identifierhttp://dx.doi.org/10.1111/add.13487
dc.identifier.citationAddiction. Hoboken, v. 112, p. 64-73, 2017.
dc.identifier.doi10.1111/add.13487
dc.identifier.issn0965-2140
dc.identifier.urihttps://repositorio.unifesp.br/handle/11600/56344
dc.identifier.wosWOS:000393953000007
dc.language.isoeng
dc.publisherWiley
dc.relation.ispartofAddiction
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectAdvertisingen
dc.subjectalcoholen
dc.subjectcontenten
dc.subjectexposureen
dc.subjectmarketingen
dc.subjectself-regulationen
dc.titleAlcohol marketing in the Americas and Spain during the 2014 FIFA World Cup Tournamenten
dc.typeinfo:eu-repo/semantics/article
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