Navegando por Palavras-chave "Domesticity"

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    Forma, função, produção: a publicidade da Unilabor e um projeto de modernidade
    (Universidade Federal de São Paulo (UNIFESP), 2019-02-20) Silva, Osvaldo Bruno Meca Santos Da [UNIFESP]; Atique, Fernando [UNIFESP]; Universidade Federal de São Paulo (UNIFESP)
    The Unilabor was a small industrial plant that intended to bring together a modern design in the production of furniture and a community experience of work, inspired by the movement Economics and Humanism. It functioned in São Paulo from 1954 to 1967. An icon of the relationship between the Religious Community activity with Modern Art, the factory was the result of a partnership between the plastic artist Geraldo de Barros, head of the furniture design, and the Dominican friar João Baptista Pereira dos Santos, who led the proposal of humanization and "sharing of management" work in the company. The Unilabor used different strategies and visual materials in their advertising, which, besides the main purpose of the ads was selling furniture, also communicated to potential consumers like ideas, dedicated to a project of Modernity for the household. This research tried to understand how this publicity was made, once Unilabor was looking to become a company non-aligned with tools of capitalist system and, therefore, we evaluated how the advertising resources of the factory were used in practice, highlighting contradictions, and then explaining how the operative management, seen by the idealizer Friar João Batista, as a third way, in praxis, was spread in a diffuse way in publicity. Throughout the analysis, we also identified how the consumption relationship of these images was constituted, focusing the clients and/or the workers.
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    Ramos de Azevedo e Ernesto Dias de Castro : Alianças domésticas e espaciais em São Paulo
    (Universidade Federal de São Paulo (UNIFESP), 2017) Moura, Carlos Thaniel [UNIFESP]; Atique, Fernando [UNIFESP]; http://lattes.cnpq.br/8425420305118490; http://lattes.cnpq.br/5184768204800005; Universidade Federal de São Paulo (UNIFESP)
    This monograph intents to comprehend built space in the city of São Paulo in the first half of the twentieth century, through the Technical Office F. P. Ramos de Azevedo. As strategy for the research, we had focused our efforts in the analysis of the owner and director of this bureau, the engineer-architect Ramos de Azevedo. Thus, the objective of the research is to understand the spatial and domestic alliances that this professional maintained at the time of his professional career, specifically with the engineer Ernesto Dias de Castro, his student, business partner and son-in-law. The biographical structure allowed us to discover other facets of urban history and architecture, and, as consequence, to contribute, with this study, to the understanding of trade and politics related to the construction sector in São Paulo. The monograph shows how the alliances between Castro and Ramos Azevedo took the city as a business in that period.