Navegando por Palavras-chave "Alcohol industry"

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    Implicações para a saúde pública dos programas de responsabilidade social da indústria de bebidas alcoólicas no Brasil
    (Universidade Federal de São Paulo (UNIFESP), 2017-02-20) Pantani, Daniela Silva [UNIFESP]; Streinger, Ilana Pinsky [UNIFESP]; http://lattes.cnpq.br/7231949108968775; http://lattes.cnpq.br/7098732462671323; Universidade Federal de São Paulo (UNIFESP)
    Objective: To identify, monitor and analyze through a public health perspective the corporate social responsibility practices conducted by the alcohol industry in Brazil. Methods: A content analysis was performed in 54 activities from Brazil, selected from the authoritative database of the International Alliance for Responsible Drinking. The research protocol was developed by a group of investigators, including the author, and based on alcohol control and corporate social responsibility literature. The research also assessed the accuracy of information provided by the alcohol industry. As there was no “gold standard” for this purpose, researchers adopted the LEAD standard (acronym for Longitudinal, Expert and All Data). Results: Major alcohol producers performed the majority of the initiatives in Brazil (89%). Many activities were conducted with partners (78%), including government, universities, non-governmental organizations, social aspects and public relations organizations, and trade associations. The involvement of at least one governmental agency (as single partner or as one of many) was observed in 44% of the activities. The industry short descriptions reported an evaluation in 20% of the activities, most of them process evaluations (82%), and the majority (73,5%) could not fit into any category of the Global Strategy to Reduce the Harmful Consumption of Alcohol from the World Health Organization. The results also revealed that most actions (91%) were estimated on the basis of the research evidence to lack effectiveness or to have insufficient research to judge their likely results. Almost half (47%) of the actions were found to have the potential to market specific products or brands of alcoholic drinks. Conclusion: While these efforts seem laudable at first, the results question the quality and added value of the activities run by the alcohol industry in Brazil, and suggest they are being used in part to market the industry’s products. Besides, it seems concerning that due to the implicit marketing strategy, the Brazilian population does not have the possibility to defend citizens, especially vulnerable populations, as teenagers, from the type of propaganda, as defined by the Brazilian Constitution.
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    'Responsible drinking' programs and the alcohol industry in Brazil: Killing two birds with one stone?
    (Elsevier B.V., 2012-10-01) Pantani, Daniela [UNIFESP]; Sparks, Robert; Sanchez, Zila M. [UNIFESP]; Pinsky, Ilana [UNIFESP]; Univ Coimbra; Universidade Federal de São Paulo (UNIFESP); Univ British Columbia
    Over the last decade, the Brazilian alcohol industry - which for years has ignored alcohol problems - inaugurated responsible drinking programs (RDPs). This paper reports findings from an exploratory study that investigated the RDP-related activities of six leading alcohol companies in Brazil (three national, three transnational) focusing on program goals and components, target populations and evaluation methods. Interviews were conducted from October 2007 to February 2008 with nine key-informants, and 71 corporate documents were collected along with additional web information about the programs. Content analysis of interviews and institutional documents was used to identify the companies' RDP activities. Three types of RDPs were found that focused respectively on institutional action, drinking and driving, and underage drinking. All three transnational firms were involved in RDPs, whereas national firms demonstrated limited involvement. the majority of RDPs were implemented using television. No targeted research appears to have been undertaken by the companies to assess the efficacy of the strategies in terms of changes in drinking behavior. the evidence for both national and transnational firms means that is difficult to confirm that the responsible drinking programs produced so far in Brazil have been undertaken to systematically reduce alcohol problems, or mainly as part of a public relations strategy to reduce criticism and potentially forestall government regulations (Babor, 2006, 2009; Jernigan, 2009). (C) 2012 Elsevier B.V. All rights reserved.