Gomo Coop: Análise da Viabilidade de Uma Cooperativa de Consumo Paulistana Inpirada na Park Slope Food Coop
Data
2023-07-07
Autores
Nishioka, Karina Alves 
Orientadores
Tayra, Flávio
Tipo
Trabalho de conclusão de curso
Título da Revista
ISSN da Revista
Título de Volume
Resumo
O presente trabalho acadêmico tem como objetivo analisar o plano de negócio para a abertura de uma cooperativa de consumo participativa, no modelo Park Slope Food Coop (Nova Iorque), na cidade de São Paulo. A pesquisa consistiu em uma revisão bibliográfica sobre cooperativismo e autogestão, utilizando fontes como Pinho (1982), Singer (2002) e Irion (1997) e entrevistas informais com diretores da PSFC e organizações similares. Além disso, foi considerado o levantamento preliminar de potenciais cooperados e a análise de dados sobre o mercado varejista e consumidor no Brasil. Aspectos legais, operacionais, estratégicos e financeiros foram abordados e os resultados obtidos demonstram que a abertura de uma cooperativa de consumo pode ser uma alternativa viável para promover a autogestão e a valorização do trabalho humano, seguindo os princípios cooperativistas estabelecidos.
The present academic work aims to analyze the business plan for the establishment of a participatory consumer cooperative, following the Park Slope Food Coop model (New York), in the city of São Paulo. The research consisted of a literature review on cooperativism and self-management, using sources such as Pinho (1982), Singer (2002), and Irion (1997), as well as informal interviews with directors of PSFC and similar organizations. Additionally, a preliminary survey of potential cooperative members and an analysis of data on the retail market and consumer behavior in Brazil were considered. Legal, operational, strategic, and financial aspects were addressed, and the results obtained demonstrate that the establishment of a consumer cooperative can be a viable alternative to promote self-management and the appreciation of human labor, following established cooperative principles.
The present academic work aims to analyze the business plan for the establishment of a participatory consumer cooperative, following the Park Slope Food Coop model (New York), in the city of São Paulo. The research consisted of a literature review on cooperativism and self-management, using sources such as Pinho (1982), Singer (2002), and Irion (1997), as well as informal interviews with directors of PSFC and similar organizations. Additionally, a preliminary survey of potential cooperative members and an analysis of data on the retail market and consumer behavior in Brazil were considered. Legal, operational, strategic, and financial aspects were addressed, and the results obtained demonstrate that the establishment of a consumer cooperative can be a viable alternative to promote self-management and the appreciation of human labor, following established cooperative principles.
Descrição
Citação
NISHIOKA, Karina Alves. Gomo Coop: Análise da Viabilidade de Uma Cooperativa de Consumo Paulistana Inpirada na Park Slope Food Coop. 2023. Trabalho de Conclusão de Curso (Bacharelado em Administração) - Universidade Federal de São Paulo, Escola Paulista de Política, Economia e Negócios, Osasco, 2023.