Avaliação dos estímulos gerados pelo uso de cosméticos através de métodos neurossensoriais
Data
2022-02-09
Autores
Ide, Flavia Megumi 
Orientadores
Silva, Vânia Rodrigues Leite e
Tipo
Trabalho de conclusão de curso
Título da Revista
ISSN da Revista
Título de Volume
Resumo
Nos processos de desenvolvimento, garantia da qualidade, inovação e marketing da indústria cosmética, a aceitação de um produto pelo consumidor é de extrema importância, sendo necessário avaliar as características do produto como cor, textura e odor através da percepção sensorial dos consumidores. Utilizando da interação entre consumidor e produto, através do processo cognitivo, as empresas de cosméticos podem ter uma melhor compreensão das experiências, expectativas e aceitação dos consumidores por determinado produto, descrevendo os benefícios pelas características intrínsecas e extrínsecas percebidas. A criação de uma formulação harmoniosa tem impacto direto no consumo do produto. Em formulações cosméticas, o bem-estar é fundamental e a presença de um bom emoliente e de uma fragrância agradável é essencial para que a venda do produto seja realizada, pois deixam o sensorial mais agradável ao toque e ao olfato, sentidos muito utilizados na compra de um cosmético. Esse bem-estar pode ser avaliado através de equipamentos neurossensoriais e têm sido cada vez mais frequente. O avanço da tecnologia e dos conhecimentos sobre a área da neurociência proporcionou a criação e evolução de diversos equipamentos. Os equipamentos mais utilizados para análise neurossensorial são: o Eletroencefalograma (EEG), Resposta Galvânica na Pele (GSR), Eletrocardiograma (ECG), Decodificador facial (COD FACIAL) e EYE TRACKING. Frente a isso, o objetivo deste trabalho foi realizar um levantamento bibliográfico sobre avaliação de estímulos de cosméticos através do método neurossensorial, utilizando equipamentos como EEG e GSR.
In the processes of development, quality assurance, innovation and marketing of the cosmetic industry, the acceptance of a product by the consumer is extremely important, being necessary to evaluate the characteristics of the product such as color, texture and odor through the sensorial perception of consumers. Using the interaction between consumer and product, through the cognitive process, cosmetics companies can have a better understanding of the experiences, expectations and acceptance of consumers for a given product, describing the benefits by the intrinsic and extrinsic characteristics perceived. The creation of a harmonious formulation has a direct impact on the consumption of the product. In cosmetic formulations, well-being is essential and the presence of a good emollient and a pleasant fragrance is essential for the sale of the product to be carried out, as they make the sensory more pleasant to touch and smell, senses often used in purchases of a cosmetic. This well-being can be assessed through sensorineural equipment and has been increasingly frequent. The advancement of technology and knowledge in the area of neuroscience has led to the creation and evolution of various equipment. The most used equipment for sensorineural analysis are: the Electroencephalogram (EEG), Galvanic Skin Response (GSR), Electrocardiogram (ECG), Facial Decoder (FACIAL COD) and EYE TRACKING. In view of this, the objective of this work was to carry out a bibliographic survey on the evaluation of cosmetic stimuli through the sensorineural method, using equipment such as EEG and GSR.
In the processes of development, quality assurance, innovation and marketing of the cosmetic industry, the acceptance of a product by the consumer is extremely important, being necessary to evaluate the characteristics of the product such as color, texture and odor through the sensorial perception of consumers. Using the interaction between consumer and product, through the cognitive process, cosmetics companies can have a better understanding of the experiences, expectations and acceptance of consumers for a given product, describing the benefits by the intrinsic and extrinsic characteristics perceived. The creation of a harmonious formulation has a direct impact on the consumption of the product. In cosmetic formulations, well-being is essential and the presence of a good emollient and a pleasant fragrance is essential for the sale of the product to be carried out, as they make the sensory more pleasant to touch and smell, senses often used in purchases of a cosmetic. This well-being can be assessed through sensorineural equipment and has been increasingly frequent. The advancement of technology and knowledge in the area of neuroscience has led to the creation and evolution of various equipment. The most used equipment for sensorineural analysis are: the Electroencephalogram (EEG), Galvanic Skin Response (GSR), Electrocardiogram (ECG), Facial Decoder (FACIAL COD) and EYE TRACKING. In view of this, the objective of this work was to carry out a bibliographic survey on the evaluation of cosmetic stimuli through the sensorineural method, using equipment such as EEG and GSR.