"Are you still watching?": um estudo sobre as causas e consequências da prática problemática de binge watching
Arquivos
Data
2022-02-12
Autores
Oliveira, Melissa de Jesus Almeida Rocha [UNIFESP]
Orientadores
Pinochet, Luis Hernan Contreras [UNIFESP]
Tipo
Trabalho de conclusão de curso de graduação
Título da Revista
ISSN da Revista
Título de Volume
Resumo
Este estudo buscou investigar as causas e consequências da prática problemática de binge watching nos telespectadores. Uma amostra de 388 respondentes foi submetida a um estudo conduzido em três partes, sendo elas: Modelagem de Equação Estrutural (PLS-SEM), Análise da Condição Necessária e Redes Neurais Artificiais. Todos os passos tinham como objetivo refinar a pesquisa e identificar os fatores percursores que poderiam influenciar a prática. A Modelagem de Equação Estrutural evidenciou que o Tédio é o percursor mais forte da relação, sendo tal construto o mais importante, conforme as Redes Neurais Artificiais, para o entendimento das motivações do binge watching. Já na Análise das Condições Necessárias, o construto das Relações Parassociais apresentou maiores resultados, indicando que o engajamento do telespectador está associado a capacidade de se relacionar com os personagens. Com isso, o presente estudo foi capaz de evidenciar que o consumo de mídia neste formado, associado a pré-disposição psicológica dos telespectadores, pode acarretar no desenvolvimento de sintomas negativos semelhantes ao vício em diversas tecnologias, comprometendo a vida do indivíduo tanto fisicamente quando psicologicamente. Os fatores analisados (tédio, grau das relações parassociais, ansiedade social e depressão) se confirmaram como percursores da prática, influenciando o efeito compulsório do binge watching. Além disso, o estudo proveu a validação de duas hipóteses de moderação: a primeira sobre a relação entre o escapismo, a depressão e o binge watching e a segunda sobre a ansiedade social, as relações parassociais e o binge watching. Assim, o estudo cumpre o papel de conscientizar os indivíduos sobre os problemas associados a esta prática, haja vista, os resultados desta pesquisa evidenciaram que a prática de binge watching não se apresenta apenas como uma forma de entretenimento inofensivo, podendo, a depender das motivações do indivíduo apresentar uma forma problemática desse comportamento.
The goal of this study was to investigate the causes and consequences of the problematic binge watching behavior in consumers. A sample of 388 respondents was submitted to a study conducted in three parts: Structural Equation Modeling (PLS-SEM), Necessary Condition Analysis and Artificial Neural Networks. All steps were aimed to refine the research and identify precursors factors that could influence the practice. The Structural Equation Modeling showed that boredom is the strongest precursor, and this construct is the most important, according to Artificial Neural Networks, for understanding the motivations of binge watching. In the Analysis of Necessary Conditions, the Parasocial Relationships construct showed higher results, indicating that viewer’s engagement is associated with the ability to relate to the characters. With this, the present study was able to show that the consumption of media in this format, associated with the psychological predisposition of the viewers, can lead to the development of negative symptoms similar to addiction in various technologies, compromising the individual’s life both physically and psychologically. The factors analyzed (boredom, degree of parasocial relationships, social anxiety, and depression) were confirmed as precursors of the practice, influencing the compulsory effect of binge watching. In addition, the study provided the validation of two moderation hypotheses: the first on the relationship between escapism, depression and binge watching and the second on social anxiety, parasocial relationships and binge watching. Thus, the study fulfills the role of making individuals aware of the problems associated with this practice, given that the results of this research showed that the practice of binge watching is not presented only as a form of harmless entertainment, and may, depending on the motivations of the individual to present a problematic form of this behavior.
The goal of this study was to investigate the causes and consequences of the problematic binge watching behavior in consumers. A sample of 388 respondents was submitted to a study conducted in three parts: Structural Equation Modeling (PLS-SEM), Necessary Condition Analysis and Artificial Neural Networks. All steps were aimed to refine the research and identify precursors factors that could influence the practice. The Structural Equation Modeling showed that boredom is the strongest precursor, and this construct is the most important, according to Artificial Neural Networks, for understanding the motivations of binge watching. In the Analysis of Necessary Conditions, the Parasocial Relationships construct showed higher results, indicating that viewer’s engagement is associated with the ability to relate to the characters. With this, the present study was able to show that the consumption of media in this format, associated with the psychological predisposition of the viewers, can lead to the development of negative symptoms similar to addiction in various technologies, compromising the individual’s life both physically and psychologically. The factors analyzed (boredom, degree of parasocial relationships, social anxiety, and depression) were confirmed as precursors of the practice, influencing the compulsory effect of binge watching. In addition, the study provided the validation of two moderation hypotheses: the first on the relationship between escapism, depression and binge watching and the second on social anxiety, parasocial relationships and binge watching. Thus, the study fulfills the role of making individuals aware of the problems associated with this practice, given that the results of this research showed that the practice of binge watching is not presented only as a form of harmless entertainment, and may, depending on the motivations of the individual to present a problematic form of this behavior.
Descrição
Citação
OLIVEIRA, Melissa de Jesus Almeida Rocha. "Are you still watching?": um estudo sobre as causas e consequências da prática problemática de binge watching. 2022. Trabalho de Conclusão de Curso (Bacharelado em Administração) - Universidade Federal de São Paulo, Escola Paulista de Política, Economia e Negócios, Osasco, 2022.