Cosméticos para a população negra: uma revisão da literatura
Data
2021-08-04
Autores
Santos, Laísa Aliandro dos 
Orientadores
Silva, Vânia Rodrigues Leite e
Tipo
Trabalho de conclusão de curso
Título da Revista
ISSN da Revista
Título de Volume
Resumo
O Brasil é o quarto maior país do mundo em consumo de produtos de higiene, cosméticos e artigos de perfumaria. Entretanto, negros (pretos e pardos), que representam 54% da população, ainda são minoria no escopo destes produtos. Neste contexto, esse trabalho tem como objetivo estudar o desenvolvimento e formulação de produtos capilares e maquiagem, considerando as diferenças entre negros e caucasianos e também analisar tendências de mercado, padrões de consumo e comunicação com o consumidor final. Foi observado o aumento no número de produtos que atendessem características específicas e/ou predominantes da população negra como pele escura e cabelo crespo, respectivamente. Na última década houve aumento da oferta de maquiagem em tons escuros, especialmente base e corretivo, e linhas capilares especialmente para cabelos crespos e cacheados. Apesar desse movimento da indústria, pouca produção acadêmica sobre o tema foi encontrada.
Brazil is the world’s fourth largest country in terms of consumption of toiletries, cosmetics and perfumery. However, negroes (blacks and browns), who represents 54% of the population, are still a minority in the scope of these products. In this context, this work aims to study the development and formulation of hair care and makeup products, considering the differences between negros and Caucasians and also analyze market trends, consumption patterns and communication with the final consumer. There was an increase in number of products that met specific and/or predominant characteristics of the black population, such as dark skin and frizzy hair, respectively. In the last decade there was an increase in the offer of makeup in dark tones, especially foundation and concealer, and hair care lines especially for frizzy and curly hair. Despite this industry movement, little academic production on the subject was found.
Brazil is the world’s fourth largest country in terms of consumption of toiletries, cosmetics and perfumery. However, negroes (blacks and browns), who represents 54% of the population, are still a minority in the scope of these products. In this context, this work aims to study the development and formulation of hair care and makeup products, considering the differences between negros and Caucasians and also analyze market trends, consumption patterns and communication with the final consumer. There was an increase in number of products that met specific and/or predominant characteristics of the black population, such as dark skin and frizzy hair, respectively. In the last decade there was an increase in the offer of makeup in dark tones, especially foundation and concealer, and hair care lines especially for frizzy and curly hair. Despite this industry movement, little academic production on the subject was found.