Browsing by Subject "Marketing de serviços de saúde"

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MARKETING HOSPITALAR: caracterização das ações de marketing dos hospitais privados do município de São Paulo

Leiderman, Eduardo Blay [UNIFESP] (Universidade Federal de São Paulo (UNIFESP), 2008-11-11)

Objective: To verify the existence and to analyze the marketing actions in private hospitals in the city of São Paulo and characterize these actions, the organizational structure of the marketing area, the public target ...
Qualidade do serviço oftalmológico prestado aos pacientes ambulatoriais do Sistema Único de Saúde - SUS

Hercos, Benigno Vicente Santos [UNIFESP]; Berezovsky, Adriana [UNIFESP] (Conselho Brasileiro de Oftalmologia, 2006-04-01)

PURPOSE: To identify the perception of the ophthalmic service quality provided for outpatients of the public healthcare system as well as to detect which actions should be considered necessary and priority in order to ...